Facebook live: how to broadcast from your computer
Since its debut in 2016, live streaming clip has exploded in popularity. In fact, 82% of people would prefer a live clip over reading a social post. It offers the opportunity lớn forge a more authentic and valuable connection with audiences.
Bạn đang xem: Facebook live: how to broadcast from your computer
It’s no secret that livestreaming has taken off in a major way. In fact, the total number of hours watched on major streaming platforms grew 99% from 2019 khổng lồ 2020. Facebook users have eagerly been taking advantage of the popularity of live streaming. Now, one in every five videos on Facebook is live.
In this post, we"ll walk through:
What is Facebook Live?
Facebook Live is a Facebook feature used khổng lồ broadcast real-time video clip to Facebook. Live broadcasters can use this content to engage their audience during moments và events that are important to them. Going live provides real-time engagement & can help increase exposure và build relationships with your audience.
Facebook Live is a feature of Facebook that lets users livestream directly to the social network platform. Viewers can react, share, and phản hồi during the stream. A recording of the clip is also published khổng lồ the page or profile so it can be watched again later.
Why are marketers getting so excited about Facebook Live? Because it"s a fun & fairly simple way for them khổng lồ use the nguồn of video clip to communicate their brand stories & build authentic relationships with fans and followers — in real-time.
However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to lớn learn if they want to lớn get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.
không lấy phí Guide
The Marketer’s Guide to lớn Facebook Live
Tell us a little about yourself below lớn gain access today:
Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either sản phẩm điện thoại devices or desktop computers. We"ll go over how khổng lồ broadcast from mobile and desktop devices in the sections below.
How to Use Facebook Live
Facebook Live videos are public, so viewers can watch on any device where they have access lớn Facebook but don’t need an account. Users can go live on Facebook from a profile, a Page, a group, or an event. Starting a livestream from the phầm mềm versus a website browser will be a little different, kiểm tra out the instructions for each below.
How to lớn Go Live on Facebook From the Facebook App
Step 1: Go lớn the profile, Page, group, or sự kiện where you want to go live.
Step 2: Click What’s on your mind? if you’re on a profile và Create a post if you’re on a page. This should mở cửa the post options.
Step 3: Click Live video in the post options.
Image Source
Step 4: Tap where it says Tap to showroom a description to showroom information about the video.
Step 5: Use the buttons on the bottom to configure the settings and any features or tools you want to use during the stream.
Image Source
Step 6: Tap Start Live Video when you are ready.
How to Go Live on Facebook From a website Browser
Step 1: On your Facebook homepage, you should see a Live or Live Video option. If you are on a profile, it will be under What’s on your mind? If you are on anything else, it will be under Create Post. The icon will look like one of these below.
Image Source
Image Source
Step 2: Choose to simply Go live or to lớn Create live video clip event.
Image Source
Step 3: Then, choose details for your video. These include a start time, a title và description, who to invite as a co-host, & various audio and clip controls.
Step 4: Click Go Live in the bottom left corner when you are ready.
Facebook Live Tools
Facebook offers a lot of features for you lớn further connect with your audience during your broadcast. Utilizing these tools will help boost engagement và create the best possible experience for your viewers. You can mix and match them to serve your stream in the best way for your business.
Live Polls: You can create a live poll beforehand to tóm tắt when you go live. Then, you can see your audience’s responses in real-time during the stream.Featured Links: Adding one or multiple featured liên kết to the stream khổng lồ promote your trang web or other sources.Live in Stories: These allow you to share your streams directly khổng lồ Facebook Stories to reach more of your audience.Live phản hồi Moderation: Manage the conversation that happens in the comments of your livestream. You can limit who is allowed to comment and how frequently with this feature. And, you can even choose a specific viewer to also moderate comments on your behalf.Front Row: This feature allows you khổng lồ highlight your vị trí cao nhất fans in a special section of your stream. You can give them a special shoutout khổng lồ show appreciation for them while you’re live.Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges by interacting with your content, whether it"s sending “Stars” or tuning in to your Facebook Live videos.Donations: Qualified pages in certain locations can địa chỉ cửa hàng a “Donate” button khổng lồ their live video. Nonprofits using Facebook’s payment platform don’t have lớn pay a fee, so they get 100% of the donations.Live With: This is a co-broadcasting feature that allows you to host your Facebook Live đoạn clip with multiple guests.Live Shopping: If you have products for sale on Facebook, this feature allows you to showroom product listings to feature during your livestream.For more help with going live on Facebook, kiểm tra out this video! & don’t forget that a recording of the livestream is also published to the platform where you went live. Having that content is great because you can tải về and repurpose it for further use.
How to lớn Analyze Your Live Video"s Performance
How lớn Access clip Analytics on a Facebook Business Page
Step 1: khổng lồ get started analyzing your Facebook Live broadcasts, head khổng lồ the Insights tab in the left-hand column of your brand"s Facebook page:
Step 2: Select the Videos section of your analytics.
Step 3: From there, scroll down to the Top Videos section và choose a video from that menu to look into. (Note: We didn"t have any videos posted to lớn the page we used in this example. If you vì have videos, you"ll see them appear here.)
Now, let"s dive into the nitty-gritty.
The performance analytics available for Facebook Live videos are similar to lớn those of normal videos on Facebook, with some neat additions.
For Pre-recorded videos: Facebook lets you analyze minutes viewed, chất lượng viewers, video views, 10-second views, average % completion, và a breakdown of reactions, comments, and shares.For Facebook Live videos: Facebook lets you analyze all the metrics listed above, plus peak live viewers, total views, average watch time, people reached, và the demographics of who watched your video.In addition khổng lồ all of these static numbers, you can click into each metric lớn see how it changed over time when the video clip was live. For example, if we click into Peak Live Viewers, we"ll see this interactive graph of video viewers over time:
You can even see who your typical viewer was during your broadcast, based on their Facebook profile information:
Now that you"ve got the steps down, let"s get into some tips và tricks.
The last thing you’d want is to start a live đoạn phim and then be lost. It’s live, so there are no do-overs or chances to lớn start over. So, prepare yourself or your host as much as possible. Outline what the video will entail & follow the rest of the tips below. Also, kiểm tra out these great examples of Facebook Live videos from various companies.
There are a lot of little things you can bởi to squeeze the most out of your Facebook Live videos.
1. Brush up on Facebook Live best practices.
Marketers have so much opportunity lớn reach a wider audience on Facebook Live, so it"s worth committing lớn learning how khổng lồ run a Live effectively.
In our detailed Marketer"s Guide to lớn Facebook Live, we cover essential best practices on how to lớn plan, run, và analyze the results of a business-run Facebook Live. Tải về the ebook lớn brush up on these best practices.
2. Thử nghiệm out live clip using the "Only me" privacy setting.
Xem thêm: Top 11 Ứng Dụng Quản Lý File Cho Điện Thoại Android, Iphone Hiệu Quả
If you want khổng lồ play around with live broadcasting without actually sharing it with anyone else, you can change the privacy setting so you"re the only one who can see it — just lượt thích with any other Facebook post.
To switch lớn Only me, look for the privacy settings. Then, you should see the options & be able to lớn select Only me from this menu below.
3. Space out live videos with other Facebook posts.
The art of the organic reach on Facebook has changed over time, but you can still take advantage of it. A big way lớn accomplish this is lớn maintain a mixture of regular Facebook posts and Facebook Live videos. The live videos are the major pull, as they tend lớn garner more engagement. So, spacing them out will maximize the organic reach of all of your posts.
4. Keep reintroducing yourself.
When you first start the video, take a minute khổng lồ introduce yourself và what the video"s about. But keep in mind that when you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers. As people find your đoạn phim on their News Feeds, they"ll join in — but that means you"ll want lớn reintroduce yourself a second, third, & even a fourth time lớn catch people up.
5. Make the đoạn phim visually engaging.
You have to be visually engaging — not just at the very beginning of your broadcast (although that"ll be important for when folks view the video later), but throughout the clip as more & more people join in.
The more visually engaging you can be, the more you can entice people to lớn stick around. That means keeping the camera moving and not just sitting in one place.
Not only will you get more viewers this way, but you"ll also get your broadcast ranked higher in other people"s News Feeds. Facebook started monitoring signals of đoạn clip engagement — lượt thích turning on the audio, switching khổng lồ full-screen mode, or enabling high definition — interpreting that as users enjoying the video. As a result, they"ve tweaked the algorithm so videos that people engage with in these ways will appear higher up on the feed.
6. Make it spontaneous.
What makes a live video clip special? The spontaneous, interactive nature of it. People love the ability to interact, và they love the novelty of viewing someone in a live moment when anything could happen. In many ways, it"s the new reality TV.
These moments are what make live video clip special, và they"re exactly what differentiates it from scripted, edited, or otherwise pre-recorded videos. Embrace the platform. Banter is always, always good.
7. Don"t worry about mistakes or stutters.
Spontaneity works — even if your Facebook Live doesn"t go according to plan.
Let"s face it, we"re all human. Và when humans & technology mix, there can sometimes be technical difficulties.
If you"re recording a live video, things might go wrong — your equipment could malfunction, you could đại bại your train of thought, or you could get photobombed by a random passerby. You can"t hotline "cut" if things happen — you have to roll with them & keep filming và talking.
The good news? These things help keep your broadcast human & real. If you wobble your phone while filming, laugh và call it out. If you forget what you were saying, make a joke. The key is lớn keep the broadcast lượt thích a fun conversation, so if mistakes happen, keep it light & keep the lines of communication xuất hiện with your viewers.
For example, if you make a mistake during your Facebook Live, ask viewers lớn write in the comments if they"ve made the same mistake, too.
8. Encourage viewers to like and chia sẻ the video.
One of the primary ways Facebook"s algorithm ranks a post is by how many people lượt thích and nội dung it. The more people who like and cốt truyện your live broadcast, the more it"ll show up in people"s News Feeds.
But when people are watching a video, they may be more distracted from Liking & sharing it than they would a text or photo post. (That"s something the folks at Facebook noticed about clip content early on, which is why they began monitoring other video clip engagement signals as well, lượt thích turning on the volume.)
9. Engage with commenters, và mention them by name.
The number of comments on your broadcast is another way to get Facebook to lớn give it a higher relevancy score, making it more likely lớn show up on people"s News Feeds. So encourage your viewers lớn comment, and engage with people who are commenting by answering their questions & calling them out by name. Not only will it get more people lớn comment, but it"s also a fun way lớn include your viewers in the live experience, which could make them stick around longer.
Plus, your audience will be thrilled to lớn hear you mention their name and answer their questions when you are live.
10. Have someone else watching và responding to lớn comments from a desktop computer.
When you"re the one holding the camera for a Facebook Live video, it"s really hard khổng lồ see the comments popping up on the smartphone screen. If the comments are coming in fast, it"s especially easy to thảm bại sight of them as they disappear below the fold. Plus, you"re probably occupied by recording and entertaining viewers.
Because of this, it"s always a good idea to have an additional person logged into the primary trương mục to monitor the comments on a desktop computer. That way, they can take care of responding so the person recording the clip can concentrate on creating a great experience.
11. Subtitle your broadcast in the comments section.
Your viewers may be tuning in & out to lớn watch your video clip during the work day, or they might simply be watching your video clip without sound. Either way, periodically subtitling the clip in the comments section is a great way to keep people engaged. This also allows people who are tuning in late to catch up on what"s going on.
12. Ask viewers lớn subscribe khổng lồ Facebook Live notifications.
In addition to lớn asking for Likes, shares, & comments, ask viewers to lớn subscribe to lớn live notifications. To vị that, all viewers have to vị is click the small, downward-facing arrow in the đứng top right-hand corner of the live đoạn clip post, & choose "Turn On Notifications."
You can also ask them to lượt thích your brand on Facebook, which will make it more likely that they"ll be notified of your next live broadcast.
13. Broadcast for at least 10 minutes.
As soon as you begin recording your live video, you"ll start slowly but surely showing up in people"s News Feeds. The longer you broadcast — especially as Likes, comments, & shares start coming in — the more likely people are to discover your video and chia sẻ it with their friends.
Because timing is such an important factor for engagement in these live videos, we recommend that you go live for at least 10 minutes, although you can stay live for up to lớn 90 minutes for a given video.
14. Say goodbye before ending your video.
Before you over your live broadcast, be sure khổng lồ finish with a closing line, lượt thích "Thanks for watching" or "I"ll be going live again soon."
15. Showroom a liên kết to the description later.
Once you"ve finished the live broadcast, you can always go back & edit the description, change the privacy settings, or delete the video, just lượt thích you would any other post.
You can địa chỉ cửa hàng a trackable liên kết to the mô tả tìm kiếm in the post, which can direct future viewers khổng lồ your live clip series page, the site of whatever campaign you"re using the clip to promote, or somewhere else.
We hope this has been a helpful guide. We"ll keep you posted with any new developments và tips for connecting with your audience in more cool ways.
Use Facebook Live to lớn Its Full Potential
Social truyền thông media may have been invented for fun, but it’s grown into an essential business tool. Facebook as a social network is especially valuable for the ways it lets you connect to lớn an audience, và Facebook Live is a great extension of that. Use it to lớn the benefit of your business as a way to lớn promote your product, build brand awareness, or grow your audience.
Editor"s note: This post was originally published in May 2020 và has been updated for comprehensiveness.
